Jour­nO­EL V

Dear sub­scri­bers,

With the­se intro­duc­to­ry words, we her­eby open the doors to our Jour­no­el V. and extend a warm wel­co­me to you.

Wel­co­me to the ever-gro­wing cir­cle of loy­al sup­por­ters of OEL.

You have been fol­lowing our deve­lo­p­ment over the past few years and in some cases living through it. Becau­se growth and deve­lo­p­ment are dou­ble-edged swords and are equal­ly asso­cia­ted with oppor­tu­nities and risks. 

And we stumb­led across the­se risks more than once — espe­cial­ly in the area of our web­site and online shop. In the past few years, we focu­sed so much on expan­ding our now glo­bal retail net­work that we neglec­ted the pos­si­bi­li­ty of direct con­ta­ct via, for examp­le, our online shop. We admit that free­ly and thank you for your under­stan­ding, your for­be­aran­ce, and your pati­ence. We want you to know that we have always tried to offer the best pos­si­ble ser­vice wit­hin the scope of our own possibilities.

We have now unders­tood that the “scope of our own pos­si­bi­li­ties” was the decisi­ve pres­su­re point that nee­ded to be pushed accord­in­gly. We can’t do ever­ything our­sel­ves, and ide­as should­n’t necessa­ri­ly cir­cu­la­te just bet­ween us. No soo­ner said than done: we want our dai­ly work to beco­me more pro­fes­sio­nal and have the­re­fo­re ope­ned up to the out­side world. We are no lon­ger working wit­hin the scope of our own pos­si­bi­li­ties, but wit­hin the scope of shared possibilities. 

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