It gives us great pleasure to introduce our friends and partners at Nara Food! In the past, we have shared a number of crazily full trade fairs and indescribably bad filter coffees, and are happy to officially join forces after all these years.
We would probably stop if we began to list what unites us, so we will leave it to you to discover the similarities in terms of incomparable quality in extraordinary design. So, curtain up:
It was the passion to get to know the Middle East, its people and cultures, however varied they may be. The fascination with the simplicity of everyday things there, and by their enthusiasm for dates, the sweet fruits of the Middle East. That’s why Georg and Raphael, father and son, founded NaraFood in the summer of 2015,
When Raphael returned home to Eurasburg in Bavaria from a trip to Jordan, his luggage was — as is so often the case — filled to the top with dates. Family, friends, and acquaintances quickly became enthusiastic about the delicious souvenirs. Once you have enjoyed the natural sweetness of this fruit, it is difficult to stop snacking. In Germany at the time, the search for “the bread of the desert” was in vain. In Europe, one could not find the excellent quality, freshness, and variety of dates that one gets to know and love on a trip to the Middle East. Since then, the company has begun importing over 14 types of dates from different countries, building personal contacts with date producers in Iran, Tunisia, Israel, the United Arab Emirates, and Saudi Arabia.
The products’ quality, naturally organic, is always uppermost. Ecologically sustainable cultivation is the top priority. Equally important is the personal contact with farmers and suppliers, and mutual trust, which enables an exchange at all levels.
The cooperation with the permaculture plantation in Iran is exemplary for the Nara project. Here, in contrast to monocultural agriculture, dynamic biodiversity is taken into account. In permaculture, one studies and imitates natural cycles and ecosystems. Different types of plants naturally support each other, which makes them inherently more robust against pests, diseases, or droughts. In permacultures in Iran, for example, date palms are planted together with citrus trees.
Meanwhile, Nara is much more than just a culinary bridge between us and the Middle East. Nara wants to offer people in Europe access to another world. An insight into a way of life that is still completely foreign to some people in Europe — because rarely is one so warmly, politely, and lovingly received by people as when traveling to the Middle East. In addition, Nara wants to live in harmony with nature. That is why the company only supports farmers who are committed to the same values and who inspire with their way of working and thinking.
In a price-led food industry, Nara’s products are a statement. In times of big corporations, we stand together with Nara for the small producers, humanity, sustainability, quality, taste, and environmentally conscious thinking and acting.