Erntehelfer*innen ernten von Hand die Datteln von Nara, im Iran.

Nara

It gives us gre­at plea­su­re to intro­du­ce our friends and part­ners at Nara Food! In the past, we have shared a num­ber of cra­zi­ly full tra­de fairs and inde­scri­bab­ly bad fil­ter cof­fees, and are hap­py to offi­cial­ly join for­ces after all the­se years. 

We would pro­bab­ly stop if we began to list what unites us, so we will lea­ve it to you to dis­co­ver the simi­la­ri­ties in terms of incom­pa­ra­ble qua­li­ty in extra­or­di­na­ry design. So, curtain up: 

It was the pas­si­on to get to know the Midd­le East, its peop­le and cul­tures, howe­ver varied they may be. The fasci­na­ti­on with the sim­pli­ci­ty of ever­y­day things the­re, and by their enthu­si­asm for dates, the sweet fruits of the Midd­le East. That’s why Georg and Rapha­el, father and son, foun­ded Nara­Food in the sum­mer of 2015, 

When Rapha­el retur­ned home to Euras­burg in Bava­ria from a trip to Jor­dan, his lug­ga­ge was — as is so often the case — fil­led to the top with dates. Fami­ly, friends, and acquain­tan­ces quick­ly beca­me enthu­si­astic about the deli­cious sou­ve­nirs. Once you have enjoy­ed the natu­ral sweet­ness of this fruit, it is dif­fi­cult to stop snacking. In Ger­ma­ny at the time, the search for “the bread of the desert” was in vain. In Euro­pe, one could not find the excel­lent qua­li­ty, fresh­ness, and varie­ty of dates that one gets to know and love on a trip to the Midd­le East. Sin­ce then, the com­pa­ny has begun impor­ting over 14 types of dates from dif­fe­rent coun­tries, buil­ding per­so­nal con­ta­cts with date pro­du­cers in Iran, Tuni­sia, Isra­el, the United Arab Emi­ra­tes, and Sau­di Arabia. 

The pro­ducts’ qua­li­ty, natu­ral­ly orga­nic, is always upper­most. Eco­lo­gi­cal­ly sus­tainab­le cul­ti­va­ti­on is the top prio­ri­ty. Equal­ly important is the per­so­nal con­ta­ct with far­mers and sup­pliers, and mutu­al trust, which enab­les an exchan­ge at all levels. 

The coope­ra­ti­on with the per­ma­cul­tu­re plan­ta­ti­on in Iran is exem­pla­ry for the Nara pro­ject. Here, in con­trast to mono­cul­tu­ral agri­cul­tu­re, dyna­mic bio­di­ver­si­ty is taken into account. In per­ma­cul­tu­re, one stu­dies and imi­ta­tes natu­ral cycles and eco­sys­tems. Dif­fe­rent types of plants natu­ral­ly sup­port each other, which makes them inher­ent­ly more robust against pests, dise­a­ses, or droughts. In per­ma­cul­tures in Iran, for examp­le, date palms are plan­ted tog­e­ther with citrus trees. 

Mean­while, Nara is much more than just a culi­na­ry bridge bet­ween us and the Midd­le East. Nara wants to offer peop­le in Euro­pe access to ano­t­her world. An insight into a way of life that is still com­ple­te­ly for­eign to some peop­le in Euro­pe — becau­se rare­ly is one so warm­ly, poli­te­ly, and lovin­g­ly recei­ved by peop­le as when tra­ve­ling to the Midd­le East. In addi­ti­on, Nara wants to live in har­mo­ny with natu­re. That is why the com­pa­ny only sup­ports far­mers who are com­mit­ted to the same values and who inspi­re with their way of working and thinking. 

In a pri­ce-led food indus­try, Nara’s pro­ducts are a state­ment. In times of big cor­po­ra­ti­ons, we stand tog­e­ther with Nara for the small pro­du­cers, huma­ni­ty, sus­taina­bi­li­ty, qua­li­ty, tas­te, and envi­ron­ment­al­ly con­scious thin­king and acting. 

Nara­Food
www​.nara​food​.de
info@narafood.de

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