Order OEL and receive OSTMOST — this campaign has been running in our online shop for a few weeks and will continue for as long as stocks last. But how did this combination come about? What is “Ostmost”? To answer these legitimate questions, we must take you by the hand and lead you to a meadow. An orchard meadow to be precise. Because orchards have been the most common and sustainable way of growing fruit in large parts of Europe for centuries. The areas planted with a wide variety of fruit trees were used not only for growing the fruit itself, but also as grazing areas for cattle breeding. They were, so to speak, symbolic multipurpose areas. They have always been farmed by hand and cared for with strict avoidance of chemicals, pesticides, and fertilizers.
Orchards offer excellent havens and nesting sites and are therefore home to up to 5000 different species of insects and birds. This is due to the rich nutritional supply offered by the countless varieties of fruits and flowers. With their biotopic characteristics, orchards are considered true oases of biodiversity. For many people, they have an indispensable cultural, social, landscape-related, and ecological significance that goes back a long time.
In the east of Germany alone, around 70% of these oases have been cleared in the past few decades. Too often, the spacious orchards made way for intensively grown monocultures. Too often, the cultivation of a meadow orchard was no longer able to keep up with the price wars of the discount supermarkets.
OSTMOST wants to reverse this development. Drinking one bottle (or several) of Ostmost not only means stopping the deforestation of “Germany’s little rainforests”, but it also means supporting the planting of new orchards. Because that is exactly what Ostmost does. They pay the farmers more than double the current market price for their fruit and thus make it attractive and profitable to cultivate orchards.
Since our first meeting, all of us at OEL have been fascinated by the Ostmost philosophy. Our brand friendship is based on infinite sympathy for one another. We fly the same flag of shared values and try to make a sustainable contribution to the consumption and nutritional behavior of Germans. But not only that: we have all got to know and, above all, love the hard and systematically underpaid work of the “little” farmers. All the farmers who have committed themselves to fair, sustainable, and ecological production and thus subordinate everything to quality. They are the last fighters for biodiversity and variety. And we fight with them. May we continue to do so!
Ostmost is available as juice, spritzer, or cider — naturally unadulterated, certified organic, rich in ingredients, and produced in an eco-social way.
So: simply try a juice made from cider apple varieties such as “Minister von Hammerstein”, “Flamed Cardinal”, or “Yellow Sheep Nose” and do some good at the same time. Or order 5000ml / for € 80.00 in our online shop and get Ostmost for free. Only while stocks last.