… is behind OEL?

We are two regular young guys from Berlin, friends since school, with a preference for traveling the world and hopping between jobs that no one else would think of doing. Waiter, Christmas tree salesman, bartender, water filter representative, baker, environmental conservation society employee, construction worker, and full-time backpacker are just some of roles listed in the mishmash that we call a resume. As of last year, we can add the shared title of ‘business partner’. But to start from the beginning:

We spent 13 years obediently going to school where, every day and in every subject, we would learn the ‘who? when? how?’ of people who had said and done amazing things in this world. By the end of it, we were totally restless and dreaming like crazy of how we could do the same.

Our plans for revolution and world domination were called off due to bad weather. Then our plans for the Nobel Prize were cancelled due to being terrible scientists. Only the most obvious plan remained: become olive oil producers. Luckily, one of us is Greek and had a few olive oil trees lying around, while the other had some free time. So we could test ourselves in tranquility as growers, harvesters, and distributors. After some surprise successes, we began to see the project as more and more feasible and promising. Since then, our passion for the “green gold” has skyrocketed along with our workload. We have founded a company, purchased land, registered trademarks, acquired licenses, and paid taxes (lots of taxes, to be precise).

Having undergone those administrative ordeals, we are now trying our best to physically imitate our new sculptured Greek role models. So we spend our time building our muscles, curling our hair, and reducing our clothing to those bare necessities in the loin region that a civilized society requires.

And we produced olive oil happily ever after.

… is this lady?

Introducing… Anthoula Tzamouranis. The grandmother who has made everything possible. Thanks to her very own olives and her very own contacts with even more olives, a joke of an idea has become reality in the blink of an eye. When she’s not busy keeping the extended family together and cooking everyone meals fit for royalty, this 68-year-young lady spends her spare time teaching the young whippersnappers how to harvest.

By choosing her portrait to be the logo and the heart of our company’s image, we wanted to thank, honor, and recall the increasingly rare values that she represents.